Early December, I was able to partake in an event I've been following for a while now. With a focus on local designers and a heart to support and uplift the artistic community, the PARK Show featured values that aligned with those of my own.
For those of you who haven't been acquainted with PARK, it stands for Promoting Artists Redefining Kulture and is a non-profit organization that helps growing artists build their businesses and gain exposure to a wider community. The PARK Show is an annual event that showcases young and upcoming entrepreneurs that consists of a fashion show and popup shop. Founded in Calgary, the group has now taken the show to Edmonton to connect with our greater community of local businesses, designers, and bloggers.
For the second time now, the show was hosted at West Edmonton Mall, and this time in the vacant Target space. The space was transformed into an enchanted forest by the talent of Cory Christopher. An astounding inverted tiers of hanging branches stands as the focal point while the wintery trees surround the runway. The atmosphere was well-seasoned, buzzing with conversation, and interactive. There was a Bumble and Bumble hair station, treats from BLVD and North 53, and a drinks bar and lounge space available before and after the show. Attendees were gathered in fashionable groups and revelled throughout the night.
From a planning perspective, I thought the PARK team did a marvelous job including he staging and organization of the show, the arrangement of gift bags (lots of awesome swag from that night for the VIP), and the collaboration with sponsors and local businesses. I had a splendid time from beginning to end. If you have yet to see one, I highly recommend attending a PARK Show and supporting this remarkable organization!
To find out more about PARK and what they do, check out their website.